Reaching People

We just did our 2024 financial review. It’s always a sobering reminder. We’ve cut costs anywhere we can without sacrificing out commitments to community and sustainability. We’ve trimmed and nickled and dimed and reviewed every expense in detail to make sure we’re as efficient as possible. And it’s still not enough. So the other option? Hit the pavement and get more customers to the taproom.

Like so many other small business owners I know, sales isn’t really my cup of tea. I want to make meaningful things, and meaningful spaces. And then I want people to just magically find us and show up and become part of this community. And so many of you have, but we still hear daily from folks who walk in the door and are shocked to learn about us. “Really? Seven years?! But I walk this block every day and I’ve never noticed this taproom.”

The time has come for us to branch out beyond word of mouth and local event sponsorships. It’s time for us to get on the marketing bandwagon, but in a way that feels not gross us. So to start, we’re trying to learn more about where locals go to find new places to visit (I have a bad habit of assuming that everyone else reads The Observer cover to cover). And from there, we’ll try to improve our email communication - perhaps the frequency, but more so the ability to get you the news you actually care about. New flavor releases? Upcoming events? Have you moved and wish we had a 4-pack club? We want to send you the info (and only the info) that you’re looking for.

Willing to share how you find new places to visit? Email me at hello[at]drinkblom.com

Want to sign up for our newsletters? I promise to only share cool stuff. You can subscribe here